Many times in the real world, because people do not understand how to take charge of their own sub modalities, they end up reducing the intensity of their internal states.

For instance, have you noticed that there are some people whom we might praise and they shy away from that praise? What do you think is going on in their heads?

Have you also noticed that some people who are always complaining about their day at work?

And complaining again about injustices that had been done to them, and the injustices that had been done to them five or ten years ago?

What do you think is going on in their heads? Chances are, for such people, their internal representation is too compelling.

I would like to take the analogy of a cockroach. Imagine you have an adult cockroach running around in your living room. Will you be able or willing to smack or crush it with your bare hands? For some, yes, they dare to do it.

However, even if you are able to do it, would you actually pick up, scrap up the cockroach carcass in its juices in your hands and smell it, and then complain that it really stinks? No! A person in the right frame of mind will take the carcass and dispose it in a way that is most hygienic and safe.

Unfortunately, this analogy relates too closely to real life. Most people have programmed themselves to look at lousy images and intensify those images and as if to scrap off the cockroach, bring it up to their nose and smell it, and "Argh!" and say, "It smells horrible!"

Here's an exercise you can do to illustrate the above

I would like you to pick an emotion that is negative in nature. For instance, it could be a feeling of discomfort, feeling of frustration, or maybe even plain hate for somebody.

Go ahead and identify the drivers for your negative experience right now. How was that exercise? I believe that you have discovered that you can actually shift your sub modalities anytime you choose.

Although this is a very minor pattern in the sub modalities repertoire, you have actually mastered one of the most powerful skills in the world. There is a very important lesson to learn about the way we represent information.

Imagine if you could learn how to be in control of your mental images, and therefore, have a choice not to make bad things worse. And have the option to make good feelings great. You'd instantly feel more empowered to do the things they wanted to do!