During your annual planning ritual - do you study and analyze the current situation in your market and then move on straight to setting your goals Thought so

A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand's strategy and focused its verbal or visual expressions But far more important is the distinction between the short-term brand, "Candidate Obama," and the long-term brand, "President Obama

Are you an MBA Clone? I challenge you to read my article titled: "Test Yourself: Are You an MBA Clone?". Take the short test and find out if you are an MBA Clone. If you've been diagnosed as one, I strongly suggest that you consider de-cloning, ASAP. De-cloning is possible, painless and very lucrative.

Standardization in MBA programs results in a similarity in the professional approach and managerial thinking of their graduates. Thus, many executives today turn into "MBA clones." In our hyper-competitive markets, MBA clones pose an imminent and tangible threat to the competitiveness of the companies they work for. What about you? Do you have the symptoms?

Much has been said lately about the changing nature of luxury these days. While some of the proclaimed changes are no more than the result of historical myopia, certain developments are worth noting. Despite all these significant developments, the nature of luxury has remained unchanged in essence.

Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions.

Electrifying Marketing is the new marketing philosophy I want to offer you. Its roots stem from the realization that marketing today is no longer about satisfying unsatisfied needs. More often than not, it is about re-satisfying already satisfied needs, with better, more exciting solutions.

The new method is called "Contextual Segmentation" - segmentation according to contexts of purchasing or using/consuming.

The comforting secret is that you don't need to be different in everything in order to succeed, only in certain things.

Once your Blue Ocean Strategy works, sooner or later someone will copy or even improve your already successful model, and your ocean will become red again. The critical question is: what can be done which is immune from imitations? Apparently the principle is simple. Introducing the Unfair Advantage.

The new heart of the process is the question "what is possible?" The process I am offering is based totally on systematic examination and thorough scanning of available opportunities.

The 'Marketing Scenario' is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to learn if they make any sense.

The brand strategy is the translation of the competitive strategy into a language of promises made to the consumer.

I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation that will not be not imitated by your competitors, even though it will bring you unmistakable success with consumers.

The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product\service\company themselves can provide. A value which becomes the major motivation for consumers to desire the product.

The Marketing Hits' Formula and its implementation method allows for marketing innovation that will be accepted with immediate enthusiasm by target consumers and will spread virally.The Marketing Hits' Formula and its implementation method allows for marketing innovation that will be accepted with immediate enthusiasm by target consumers and will spread virally.

The 'Marketing Strategy' is the way we have come up with for achieving our marketing goals and it should include two mandatory elements: - Which target consumers whom we can reach, hold a viable potential to buy whatever we intend to sell - What is the offer (the entire marketing mix) we will be presenting to these consumers in order to appeal to them and thus realize the said potential, given their alternatives

The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product\service\company themselves can provide A value which becomes the major motivation for consumers to desire the product

By definition, a luxury brand is an outstanding brand, justifiably priced highly and destined, at least primarily, to a select group of the social-economic elite Luxury is not about unattainability though

If you're trying to segment your market in the traditional way, what you may be looking for would be groups of consumers sorted out in such a way that a certain likeness exists within each group, and a difference exists between them The variable determining the meaningful likeness or difference between those groups would be the segmentation variable