One of the first marketing mistakes I made was buying print ad space in about three magazines and signing up for a large number of insertions Can I recall one sale that I achieved through those ads

In the past few years, “going green” has become very important for almost every type of business The CD and DVD packaging industry have been no different

One is the loneliest number that you’ll ever do, Harry Nilsson wrote and he was right If you’re in business, especially if you’re a small business, one of anything is a sign of trouble

Almost every business has used direct mail to send sales messages to their prospects In every campaign, one of the main objectives is getting your prospect to open the package instead of throwing it into the bin

In February 2008, Toshiba decided to pull the plug on the HD-DVD format This ended the format war that was predicted to last much longer

So you have completed the job After many changes and communication breakdowns, you delivered on time and exactly to specification