Paul Wolfe
Paul Wolfe, who has written famous campaigns for dozens of world-class clients like Levi's, Volvo and BMW and was named Writer of the Year twice by Adweek magazine, has just penned the ultimate copywriting book. Click here MaximumStrengthCopywriting.com and transform your success and copywriting power instantly.
Articles by this Author
Blogs are Just Copywriting
- By Paul Wolfe
- Published 07/25/2008
- Writing
- Unrated
Technology confuses as often as it clarifies
Take blogs
Great Copywriting Starts Before a Words is Written
- By Paul Wolfe
- Published 07/25/2008
- Writing
- Unrated
There’s a wonderful saying in theater: “If it’s not on the page, it’s not on the stage”
It means that no matter how great the acting and direction, it’s the idea at the core of the play that matters
GOD is in the Details and Copywriting is in the Nanosecond
- By Paul Wolfe
- Published 07/25/2008
- Marketing
- Unrated
The famous Twentieth Century architect Mies van der Rohe made that oft-quoted and oft-misquoted pronouncement: God is in the details He meant that great architecture doesn’t simply occur in the big, dramatic shapes of a building, in the sweeping roofs and in the beautiful planes of glass
Always be Closing: The DNA of Copywriting
- By Paul Wolfe
- Published 07/25/2008
- Marketing
- Unrated
In that great hymn to the desperate and driven men who hustle real estate on the borderline of ethics, Glengarry Glen Ross, (it was both a play and a movie by David Mamet) there is a short mantra the men live by: Always be closing
While the lives of the salesmen are not exactly models for us to emulate, their mantra is

