Tip O'Neill, the late Speaker of The House of Representatives is often quoted as saying "All politics is local," meaning a politician that helps a constituent with a problem is likely to win that vote based on the personal assistance provided, irrespective of that politician's stance on the larger, more weighty, geo-political issues

In preparation for an initial meeting with a new client, we were asked to preview their website to see if we could come-up with some ideas for re-branding the company, and invigorating product sales The client was suitably impressed with our thoughts but there was one problem, the product line that we stressed was not the focus of the company

Dealing with website development issues can be an overwhelming task There are many things your marketing team must consider, in fact, there are so many things to bear in mind that many of the most important ones never get dealt with, or are buried under competing interests

How many websites should your company have That's a question that comes up often in discussions with clients, but perhaps the idea never crossed your mind

The Web has gradually transformed itself from a haven for socially dysfunctional misanthropes and programming savants into a grand social and business networking environment The popularity of MySpace, Facebook, Linkedin and all their various clones serves as evidence that people want to connect to other people

You have a website, and perhaps you're even a professional salesperson, and as such you know that the best way to sell someone something is face-to-face, but have you seen the price of gas lately So whether your customers are local, national, or international, the cost of getting to them is just too darn high to make any money

It's always a good idea to stick to the basics When businesses stray too far from the fundamentals, problems arise, but sticking to the basics doesn't mean boring people into a state of unconsciousness

The 7 Elements of a Viral Video Campaign The biggest problem most websites have is that they are instantly forgettable They sell or say the same thing as hundreds or thousands of other sites; to an audience that is so quick to click-away that a large percentage of their traffic never appreciates why they should buy anything or listen to what's being said

Let's talk about talking heads, and why adding one to your website might just be the smartness thing you've done since dumping the SUV and fast-food, and opting for hybrids and salads Okay - perhaps that's asking too much, but you get the point

Who is Cache Closed and what can he do for you Cache is a digital construct created to inform, enlighten, and entertain Web-marketers interested in learning how best to market on the Web

Your company's collective knowledge and know-how is its greatest asset not the products or services you offer; products and services are merely the means to implement your expertise Your capacity to grow and prosper is dependent on your ability to effectively present your know-how in creative, informative, entertaining, understandable, and above all memorable ways

A true brand is a metaphor for desire, a container for aspirations and the promise of fulfillment We are all the same, each of us searching for the same things and they aren't keywords

The average person is exposed to an assault of stimuli each and every moment of our waking day Some of this stimulus catches our attention, but much is filtered out as extraneous, useless, or unimportant

Every week I get asked to look at business websites and tell the owners why they're not getting the results they want Some of these sites are straightforward brochures, others are e-commerce catalogs, and some are those direct-mail-style pitches reminiscent of old mail-order magazine subscription schemes ported-over to the Web

What do legitimate search engine optimization firms charge Like most things involving the Web, prices are all over the place but if the price is extremely low you can be assured that the quality of the service will match the price

Search engine optimization dominates the thinking and to a large degree the marketing efforts of many small and medium-sized companies, but have you ever noticed that many of the largest and most profitable companies in the world ignore many SEO techniques Of course these companies have large advertising and marketing budgets that drive traffic to their websites and generate leads, sales, and most importantly customers; and they achieve these results without having to twist their Web-marketing message out of shape in order to satisfy search engine criteria

Change is inevitable; as an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing and branding Failure to adapt to new realities results in potentially unwanted dramatic consequences

Marketing is difficult because it is unlike any other business discipline Most of our business day is filled with left-brain tasks that may be complex but are for the most part logical and procedural in nature whereas marketing and branding are right-brain activities governed by that hated enemy of rational business thinking, psychology

Sometimes it seems like the hardest thing to do in business is to get things done: so little time, so many obstacles And when it comes to marketing it gets even worse, after all there are all those administrative details that need to be dealt with, emails, inquiries, suppliers, and on and on

As of this writing the television writers in Hollywood are on strike The significance of this strike will be felt far beyond the current television season and impact what and where people will get their entertainment in the future