Intelligent mobile messaging
- By ravinder malik
- Published 05/5/2008
Carriers and ISPs are looking for sticky
applications to deal with churn but are still stuck on pushing more down the
pipe rather than taking a more intelligent approach to content. Three major
device competitors – Blackberry, Nokia and Motorola all have different shticks
as the expression goes. At last fall’s CTIA Wireless I.T. and Entertainment
show in San Francisco,
Nokia featured a number of partners including the usual practical business
applications and fun ones like games on the phone such as Heroes and Miami CSI.
The most encouraging news for smart Email-to-SMS vendors like Amika Mobile is
the openness of a number of players to SMS despite the big lag in North America
in SMS compared with India and Europe. Remember that India is selling 100,000 phones a
day and mostly for SMS! The good thing here is that users are forcing the
carriers and device manufacturers
that do not want to embrace SMS to do so. It reminds me of the
ancient ATM versus IP debate and we all know how that story played out with
carriers initially missing the Internet wave altogether! Hopefully,
history will not repeat itself in this situation and the North
America carriers will open their minds to more than Smart Phone
messaging and embrace SMS as the 2.5 Billion mobile phones in use in the world
today eclipse the 30 Million Smart Phones (PDAs) of today by a long shot!
Amika
Mobile's team is recognized as pioneering real-time wireless email and
Internet content analysis solutions. More information
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