The killer application for the mobile phone has always been messaging whether it is email or texting. It is messaging! There are 215 Billion emails and 500 Billion SMS messages circumnavigating the globe daily. Surely, there is a good reason why things like shopping using the mobile phone, watching movies or getting updates from LOLcats are not killer apps. It is email and texting and it is about getting the critical email content through SMS onto the mobile phone.

It is interesting that the approach that vendors and carriers continue to tout to users is that they need ALL their emails on the mobile phones. Users can either register for a push email for mobile phones service such as the Blackberry and receive every annoying desktop email they get in its full glory with its hundreds of lines and threads. Or they can sign-up to other vendor offerings such as Google or Yahoo! with their “pull” offerings for Smart Phones which download your desktop email view to your 2×2 inch micro screen! Both types of services force you into expensive plans of $50-100 per month and you have to buy a Smart Phone. This is even the model for the more innovative devices such as the iPhone from Apple. So, what is a poor overwhelmed user to do?

Choose an application like ours that allows the Service Providers and Enterprise to deliver the killer app to any of the 3.3 Billion SMS phones not just the 60 Million SmartPhones that only make up 2% of the mobile phone penetration! Enough said, don’t you think?